Eich Dyn · Welsh for “Your Man”
Heritage, service, and a career built on serving others.
From the three feathers of the Prince of Wales — Ich Dien, “I serve” — to the modern Eich Dyn mark guiding senior professionals today. One thread runs through it all: your man, in your corner.
Your man, nearly forty years in.
So many ask me why the company is called Eich Dyn Career Services?
Eich Dyn — pronounced “ake deen” — is Welsh for “your man.” It echoes the Prince of Wales motto Ich Dien, “I serve.” That is the work: standing alongside senior professionals at the moments that matter, with judgement earned the hard way.
Well, it comes from the German phrase Ich Dien. Which is associated with the Welsh Three Feathers ‘Coat of Arms’ adorned to the Prince of Wales.
So essentially it means ‘Your Man’ and as a consultant, I like how well that hat fits! However, unlike Prince William in 1301, I am Welsh born through and through! The full details are here.
The company, Eich Dyn Career Services has been trading since the end of 2023, in a part-time capacity for the first two years, as the founder explored the opportunity in the market. A respectable client base of just under 50 were entrusted as Eich Dyn developed its niche, assets and processes. However it was only in 2026 where we decided to move full time into deploying the Career OS™ that real traction was gained. Trustpilot was deployed as the customer feedback platform replacing LinkedIn and has consistently achieved an Excellent Rating, with the business driving for the perfect 5 stars.
Client performance has progressively increased as the OS has been refined and is currently outstripping competitors and market averages by significant margins. Eich Dyn Career Services has significant ambitions to achieve global reach and become the first brand to deliver widespread coaching to all professional workers.
Across nearly four decades, Dai has reviewed over 10,000 CVs and recruited 642 candidates. He has been coached and steered by seven British Olympians — including Adrian Moorhouse of Lane 4 and David Hemery — and, at just 27 years old, coached the Jaguar Land Rover Board to deploy the GROW Model. He has promoted over 160 engineers and leaders and chaired Jaguar Land Rover’s People Development Committee covering 12,000 professionals.
He has delivered programmes worldwide and led teams of over 740 across automotive, motorsport and advanced engineering — and now distils all of it into Career OS™: internally regarded as one of the most complete coaching programmes available. Trustpilot is showing clients agree.
See what clients say on Trustpilot and LinkedIn.